Cheetah or Serval?
I think it is a Cheetah.
But many Servals start exactly with such spots on their necks that end up in merged striped spots further back along the animals neck/back body-region.
by dms246 moderator
I think I agree with you that it's a cheetah. For one thing, I think we're more likely to see a cheetah in the middle of the day than a serval - most of the photos I've seen so far of serval have been at dusk, or night shots.